Custom Themes
Fast, lightweight WordPress themes built specifically for your business.
Custom WordPress Developer · Berlin
WordPress systems built for scale.
Custom themes, WooCommerce, and automation architected as one platform, not a patchwork of plugins.
Capabilities
Technical WordPress expertise.
From custom themes and WooCommerce to SEO architecture and AI automation, all built as integrated systems.
WooCommerce
Custom stores, checkout flows, subscriptions and integrations.
Custom Gutenberg Blocks
Reusable content blocks built for editors.
ACF & Dynamic Content
Flexible content structures that scale.
Custom Plugins
Tailored functionality without plugin bloat.
API Integrations
Connect WordPress with external platforms, CRMs, and business systems.
Search Engine Optimization (SEO)
Full SEO strategy, programmatic systems, structured data, and scalable content architectures built for long-term search visibility.
Landing Pages & Sales Funnels
Conversion-focused landing pages and sales funnels designed to capture leads and guide prospects toward action.
AI Automations
Custom AI integrations, workflow automation, ChatGPT integrations, and business process optimization.
Case Studies
Selected client work
- WooCommerce
Una Carne Por Favor
Premium WooCommerce store for meat retail, catering, and pickup orders in Berlin.
Key Deliverable
Custom WooCommerce store with pickup ordering and catering lead generation.
Industry Premium Meat, Catering & Food Retail
View Case Study
- Custom WordPress
TourismDesk
Reusable tourism platform with custom plugins, APIs, and dynamic destination listings.
Key Deliverable
Reusable tourism platform powered by custom plugin architecture and API integrations.
Industry Tourism, Government & Destination Marketing
View Case Study
- Landing Page
LinkedIn Profile Profits
Sales funnel landing page for LinkedIn growth with offer stacking, pricing tiers, and conversion optimization.
Key Deliverable
Conversion-focused sales funnel with pricing sections, social proof, and mobile-first purchase journey.
Industry LinkedIn Growth, Personal Branding, B2B Marketing
View Case StudyInsights
Ideas behind scalable websites.
WordPress architecture, WooCommerce, SEO, and automation. Practical notes from real projects.
Programmatic SEO Explained for Service Businesses
Programmatic SEO helps service businesses scale location and service pages with structure, not spam. Here is how it…
Read Article →
Custom WordPress vs Page Builders: When Templates Stop Working
Page builders help you launch fast, but scaling, performance, and flexibility often break down. Here is when custom…
Read Article →
Why Most Business Websites Fail to Generate Leads
Most business websites look fine but fail to convert. Here is why leads stall, and what to fix…
Read Article →Process
How projects run
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Discovery
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Architecture
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Development
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Launch
Approach
Built beyond page builders.
Many businesses start with templates. Eventually they need something more flexible, scalable, and tailored to their workflow.
Template Websites
- Rigid layouts and plugin dependencies
- Limited content modeling
- Performance overhead from builders
- Hard to scale unique workflows
Custom WordPress Development
- Tailored architecture for your business
- ACF, blocks, and dynamic content systems
- Lean code and faster load times
- Built to evolve with your product
- SEO-friendly architecture from the foundation up
Testimonials
What clients say
Verified Upwork Review
Sofiane is a gem and a pleasure to work with. Great communication, reliable, and produces awesome work.
Verified Upwork Review
I think this is now our fourth or fifth project Sofiane. I honestly cannot recommend him highly enough. Absolute pleasure!
Verified Upwork Review
Sofiane is an absolute gem. Will definitely work on more projects with him and recommend him to others!
About
Meet Sofiane.
I build custom WordPress platforms for consultants, agencies, SaaS companies, and ecommerce brands that need performance, flexibility, and room to grow.
I work with consultants, agencies, SaaS companies, and ecommerce brands that need more flexibility, performance, and scalability than off-the-shelf themes can provide.
- Top Rated Plus on Upwork
- 6+ years WordPress experience
- Custom themes & plugins
- WooCommerce specialist
