Custom Themes
Fast, lightweight WordPress themes built specifically for your business.
Custom WordPress Development
Custom WordPress development for businesses that have outgrown templates.
Custom WordPress development, automation and AI integrations, and SEO-focused architecture—built as one technical foundation so your site stays fast, manageable, and ready to grow.
Technical WordPress expertise.
WordPress development, systems and automation, and SEO-friendly architecture—integrated from the start.
WooCommerce
Custom stores, checkout flows, subscriptions and integrations.
Custom Gutenberg Blocks
Reusable content blocks built for editors.
ACF & Dynamic Content
Flexible content structures that scale.
Custom Plugins
Tailored functionality without plugin bloat.
API Integrations
Connect WordPress with external platforms, CRMs, and business systems.
SEO Architecture
Technical SEO, programmatic SEO systems, structured data, and scalable content architectures built for long-term search visibility.
AI Automations
Custom AI integrations, workflow automation, ChatGPT integrations, and business process optimization.
Case Studies
Selected client work
Una Carne Por Favor
Premium WooCommerce store for meat retail, catering, and pickup orders in Berlin.
Key Deliverable
Custom WooCommerce store with pickup ordering and catering lead generation.
Industry Premium Meat, Catering & Food Retail
View Case Study
TourismDesk
Reusable tourism platform with custom plugins, APIs, and dynamic destination listings.
Key Deliverable
Reusable tourism platform powered by custom plugin architecture and API integrations.
Industry Tourism, Government & Destination Marketing
View Case Study
Your Future Biz
Podcast platform with ACF, Custom Post Types, and structured publishing workflows.
Key Deliverable
Podcast platform powered by ACF, CPTs, and structured publishing workflows.
Industry Podcast, Marketing & Consulting
View Case StudyInsights
Ideas, systems, and strategies behind scalable websites.
Insights on WordPress development, AI automation, WooCommerce, technical SEO, and conversion-focused architecture.
Programmatic SEO Explained for Service Businesses
Programmatic SEO helps service businesses scale location and service pages with structure—not spam. Here is how it works…
Read Article →
Custom WordPress vs Page Builders: When Templates Stop Working
Page builders help you launch fast—but scaling, performance, and flexibility often break down. Here is when custom WordPress…
Read Article →
Why Most Business Websites Fail to Generate Leads
Most business websites look fine but fail to convert. Here is why leads stall—and what to fix in…
Read Article →Process
How projects run
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Discovery
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Architecture
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Development
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Launch
Built beyond page builders.
Many businesses start with templates. Eventually they need something more flexible, scalable, and tailored to their workflow.
Template Websites
- Rigid layouts and plugin dependencies
- Limited content modeling
- Performance overhead from builders
- Hard to scale unique workflows
Custom WordPress Development
- Tailored architecture for your business
- ACF, blocks, and dynamic content systems
- Lean code and faster load times
- Built to evolve with your product
- SEO-friendly architecture from the foundation up
Testimonials
What clients say
Verified Upwork Review
Sofiane is a gem and a pleasure to work with. Great communication, reliable, and produces awesome work.
Verified Upwork Review
I think this is now our fourth or fifth project Sofiane. I honestly cannot recommend him highly enough. Absolute pleasure!
Verified Upwork Review
Sofiane is an absolute gem. Will definitely work on more projects with him and recommend him to others!
Meet Sofiane.
My work combines custom WordPress development, automation, and SEO-focused architecture to create websites that are easy to manage, scalable, and built for growth.
I work with consultants, agencies, SaaS companies, and ecommerce brands that need more flexibility, performance, and scalability than off-the-shelf themes can provide.
- Top Rated Plus on Upwork
- 6+ years WordPress experience
- Custom themes & plugins
- WooCommerce specialist
