Case Study · PICOS GmbH · Staging / Pre-Launch
Redesigning an industrial technology platform while preserving mission-critical content.
- Custom WordPress Development
Custom WordPress website relaunch for PICOS GmbH, modernizing UX, product discoverability, and search while protecting official specifications, downloads, and SEO value.
- Client
- PICOS GmbH
- Industry
- Industrial Computing & Hardware Manufacturing
- Location
- Germany
- Platform
- WordPress + Custom Theme
- Project Status
- Staging / Pre-Launch
- Role
- UX/UI Design, Custom WordPress Theme Development, Product Architecture, Information Architecture, Search System Development, SEO Implementation, Responsive Design, Content Migration Strategy
Modernizing a large industrial catalog without losing technical accuracy.
PICOS maintains a large catalog of industrial computing products, industry solutions, technical downloads, and support resources.
The relaunch focused on rebuilding the platform around usability, scalability, SEO, and long-term maintainability while preserving every piece of mission-critical content customers rely on during purchasing decisions.
Homepage hero screenshot
The challenge
The challenge was not creating new content. It was modernizing the entire user experience while preserving official product specifications, technical downloads, industry content, product documentation, and existing SEO value.
- Preserve official product specifications
- Protect technical downloads and documentation
- Maintain industry and support content
- Retain existing SEO value
- Improve product discoverability
- Support future platform growth
My approach
Rather than applying visual changes to the existing website, the project was rebuilt around a new architecture focused on usability, scalability, SEO, and long-term maintainability.
- 01 Preserve all official content
- 02 Improve UX and navigation
- 03 Improve product discoverability
- 04 Modernize the design system
- 05 Support future growth
Mega navigation screenshot
Development & features
A fully custom WordPress theme including header, footer, mega navigation, mobile navigation, search overlay, product architecture, industry pages, blog system, download system, and SEO layer.
- Custom Header & Footer
- Mega Navigation
- Mobile Navigation
- Search Overlay
- Product Architecture
- Download System
- Industry Pages
- Blog System
- SEO Layer
- Custom Gutenberg Blocks
Custom Gutenberg Block System
The website was built with reusable custom Gutenberg blocks that allow the client to manage content more efficiently without relying on page builders.
- Easier content management
- Consistent layouts
- Faster publishing workflows
- Better scalability
- Reduced dependency on third-party page builders
System configurator screenshot
Product system & experience
Built a scalable product architecture for industrial PCs, monitors, and storage solutions, including categories, families, specifications, downloads, galleries, and related products across 32 individual product pages.
- Product hero sections and galleries
- Technical drawings and specifications
- Download resources and CTA sections
- Breadcrumbs and product schema
Product category screenshot
Product detail screenshot
Search experience
Developed a full website search experience with instant search, live suggestions, highlighted results, keyboard navigation, mobile search, and Cmd/Ctrl + K shortcut, indexing products, downloads, support content, industry pages, and blog posts.
Search overlay screenshot
Downloads area screenshot
Industry pages
Created dedicated industry experiences for manufacturing, medical technology, commercial kitchens, chemical laboratories, metal processing, construction materials, building technology, and car wash systems, preserving official content within a consistent modern design system.
Industry page screenshot
Blog & content system
Built a content architecture with blog archive, single post templates, search, filtering, pagination, CTA sections, and related content to support future content marketing and SEO growth.
Blog archive screenshot
Single blog post screenshot
SEO improvements
Implemented Yoast SEO with product, organization, FAQ, breadcrumb, and article schema, plus Open Graph, Twitter Cards, and internal linking across product, industry, blog, and category pages.
- Product Schema
- Organization Schema
- FAQ Schema
- Breadcrumb Schema
- Article Schema
- Internal Linking
Mobile experience
Fully optimized for mobile users across navigation, search, product galleries, industry pages, CTA sections, and content readability.
Mobile homepage screenshot
Mobile navigation screenshot
Mobile product category screenshot
Mobile product page screenshot
Mobile search screenshot
Mobile industry page screenshot
Technical highlights
- Custom WordPress Theme
- Custom Gutenberg Blocks
- Responsive Design
- Search Overlay
- Mega Navigation
- Product Management System
- Download Management
- Yoast SEO
- Structured Data
- Performance Optimization
Results
- Modernized user experience
- Improved product discoverability
- Stronger mobile experience
- Scalable content architecture
- Better search functionality
- Improved SEO foundation
- Easier long-term maintenance
- Preservation of mission-critical technical content
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View Case StudyBuilt for industrial decision-makers.
This project demonstrates how a large industrial website can be modernized without sacrificing technical accuracy, content depth, or existing SEO value.
By combining a custom WordPress architecture, improved UX, advanced search functionality, and a scalable design system, the PICOS platform is positioned for long-term growth while continuing to serve engineers, buyers, and industrial decision-makers.
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