Background

EFSI is a leading provider of real estate valuation services across Germany, known for delivering precise and comprehensive assessments. As the real estate market evolved, EFSI recognized the need to update its digital presence to better meet the needs of its clients. The original website had several limitations that were impacting the business:

• Outdated Design: The website’s design was not visually appealing and did not reflect the modern and professional image EFSI wanted to convey.
• Complex Navigation: Users struggled to find relevant information quickly, leading to a frustrating experience.
• Lack of Lead Capture: Critically, the website did not have a contact form, making it difficult to capture potential leads and convert visitors into clients.
• Limited Mobile Functionality: The site wasn’t optimized for mobile devices, limiting access for users on the go.

Objectives of the Redesign

The primary goals of the redesign were:

• Modernize the Visual Design: Create a sleek, professional look that aligns with EFSI’s brand and appeals to a broad audience.
• Improve User Navigation: Simplify the structure so that users can easily find the information they need.
• Implement Lead Capture: Introduce a contact form to capture leads and make it easy for potential clients to get in touch.
• Enhance Mobile Experience: Ensure the site is fully responsive and offers a seamless experience on all devices.

The Redesign Process

1. Identifying User Pain Points

The first step in the redesign was understanding the frustrations users faced with the old website. Feedback and analytics showed that:

• Users were leaving the site without taking action because they couldn’t find a simple way to contact EFSI.
• Navigation was cumbersome, with important information buried under multiple layers.
• The absence of a contact form meant potential leads were being lost, as interested users had no direct way to inquire about services.

2. Designing with the User in Mind

With these insights, the redesign focused on creating a more user-friendly and conversion-focused site:

• Streamlined Navigation: A new, intuitive menu structure was introduced, making it easier for users to locate valuation services, reports, and other key information.
• Professional Visual Design: The new design features a clean, modern aesthetic that reinforces EFSI’s expertise in the real estate sector.
• Lead Capture Integration: A prominent contact form was added to every key page, making it easy for potential clients to reach out for more information or to request a valuation.
• Mobile Optimization: The site was fully optimized for mobile devices, ensuring that users can access information and submit inquiries from any device.

3. Testing and Implementation

Before launching, the redesigned website was thoroughly tested to ensure that all new features functioned seamlessly across different browsers and devices. The contact form, in particular, was tested to ensure it captured leads effectively and routed them to the appropriate team members for follow-up.

Results

The redesigned EFSI website has delivered significant improvements:

• Increased Lead Generation: The addition of the contact form has resulted in a steady stream of inquiries, allowing EFSI to capture more leads and convert them into clients.
• Enhanced User Experience: Users can now easily navigate the site, find the information they need, and reach out to EFSI without any hassle.
• Lower Bounce Rates: With a more user-friendly design and clearer pathways to contact, visitors are spending more time on the site and are more likely to engage.
• Improved Mobile Access: The site’s mobile traffic has increased, with users benefiting from a smooth, responsive experience.

Conclusion

The redesign of EFSI’s website has transformed it into a powerful tool for driving business growth. By addressing critical issues like navigation, mobile access, and lead capture, EFSI is now better equipped to serve its clients and attract new business in the competitive real estate market.

For more insights on how to create an effective website that drives results, check out The Ultimate Guide to Website Design for Consulting Businesses. This guide covers everything from design best practices to advanced optimization strategies, tailored specifically for consulting and service-oriented businesses.

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