Project Title: Sales Funnel for “Master Acting in 12 Weeks” Course (Google Ads Campaign)
Client: Beckdrama
Objective: Build an optimized sales funnel to promote and drive enrollments for Beckdrama’s “Master Acting in 12 Weeks” course, specifically designed to convert traffic from Google Ads.
Challenges:
- Creating an engaging page layout that immediately captures attention and motivates sign-ups.
- Showcasing the course’s unique benefits clearly and concisely for quick understanding.
- Integrating payment options and addressing common questions to simplify the decision-making process.
Solutions:
- Designed a compelling hero section with a course video, highlighting key features.
- Added testimonials, a payment plan, and FAQ sections to build trust and answer potential students’ questions.
- Used persuasive copy and clear calls-to-action to guide visitors smoothly through the enrollment steps.
Results:
- Increased conversion rates and enrollments driven by the optimized Google Ads funnel.
- Positive user feedback on the page’s clarity and ease of navigation.
- Improved ad performance metrics thanks to a streamlined and engaging funnel design.
Client Feedback: “Absolutely great working with Sofiane! The contract ended because the job was completed, but we’ll be rehiring him shortly!”
Link to Project: Master Acting in 12 Weeks Sales Funnel
