TradingGEN: Case Study

Finalist at the Startup World Cup Austria 2024

See how TradingGEN’s journey to the Startup World Cup Austria 2024 finals was fueled by my strategic digital marketing and robust online presence. This case highlights the key marketing moves that spotlighted their innovation, leading to their remarkable achievement.

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Startup World Cup Austria 2024 Finalists

Website Redesign and Brand Refresh

  • Evaluated old website; aimed for user-friendly, SEO-optimized site.
  • Introduced clean design, streamlined navigation, responsive elements.
  • Refreshed brand identity to match vision and values.
  • New logo and favicon enhanced brand recognition.
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Responsive wordpress web design

Performance Optimization

  • Used Google’s PageSpeed Insights for site performance improvement.
  • Targeted enhancements boosted loading times and SEO rankings.
  • Focused on creating a seamless user experience across devices.
  • Optimizations critical for user satisfaction and discoverability.
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Google Speed Insight Score

Enhanced Digital Engagement

  • Post-launch, saw increased user sessions and page views.
  • Google Analytics showed more engagement and longer session durations.
  • Surge in Google Search reach due to refined SEO and content strategy.
  • Focused on high-value keywords and SEO-driven content.
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Traffic and engagement

Content Marketing Plan

  • Developed a compelling content marketing plan.
  • Insightful blog posts established thought leadership in fintech.
  • Blogging bolstered SEO and fostered trust within the target market.
  • Content strategy central to digital marketing success.
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Blog post

Testimonial

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About Me

My name is Sofiane, and I help service-based businesses stand out with strategic website design, SEO, and sales pages designed to convert.

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