Case Study · Una Carne Por Favor
From local market stall to premium digital food brand.
- WooCommerce & E-Commerce
Custom WooCommerce for premium meat sales, catering leads, and pickup ordering.
- Client
- Una Carne Por Favor GbR
- Industry
- Premium Meat, Catering & Food Retail
- Location
- Falkensee & Berlin, Germany
- Platform
- WordPress + WooCommerce
- Role
- UX/UI Design, WooCommerce Development, Custom Functionality, SEO Foundation
A premium food brand needed a digital experience to match.
Una Carne Por Favor had built a strong offline reputation through Argentine and Spanish meat products, catering services, and regular market appearances across Berlin.
What they lacked was a digital platform that reflected the quality of the brand and supported online orders, catering inquiries, reviews, and future SEO growth.
Homepage screenshot
The challenge
The client needed a website that could sell premium products online while clearly communicating a pickup-based ordering process instead of traditional shipping.
The platform also needed to generate catering inquiries, build trust through reviews and storytelling, support recipe and blog content, and present the brand as a premium food experience rather than a typical butcher shop.
- Sell premium meat products online
- Support pickup-only ordering
- Generate catering inquiries
- Build trust with reviews
- Support long-term SEO growth
- Present a premium brand experience
The approach
Instead of building a standard WooCommerce store, the website was designed as a premium digital showroom.
The goal was to make visitors feel the same product quality online that customers experience at the market stand.
UX flow
- 01 Build trust immediately
- 02 Showcase premium products
- 03 Explain product origins
- 04 Present catering services
- 05 Highlight market presence
- 06 Capture inquiries and orders
UX flow screenshot
Premium, dark, and product-focused.
The visual direction focused on dark luxury, premium food photography, elegant spacing, minimalist layouts, gold accents, and a mobile-first shopping experience.
- Premium black and gold branding
- High-end product presentation
- Consistent category icon system
- Improved product hierarchy
- Stronger call-to-actions
- Enhanced mobile experience
Product page screenshot
Custom WooCommerce development.
The store was configured around the client's real business model instead of forcing a standard ecommerce workflow.
Shop archive screenshot
- Product categories
- Variable products
- Weight-based product handling
- Product badges
- Featured product sections
- Pickup-focused checkout workflow
Built around pickup, not shipping.
A major part of the project was customizing the order flow around product pickup. Since products are not shipped, the website clearly communicates collection locations, pickup instructions, and available pickup options.
- Pickup-only orders
- Falkensee collection point
- Berlin market pickups
- Clear collection instructions
- Google Maps integration
Checkout / pickup screenshot
Turning catering interest into qualified inquiries.
A dedicated catering inquiry system was created to help the client capture leads for corporate events, private BBQs, family celebrations, and food festivals.
- Event request forms
- Guest count collection
- Event date selection
- Custom inquiry workflow
- WhatsApp integration
Catering form screenshot
Prepared for long-term organic growth.
The website was structured to support future content marketing through recipes, BBQ tips, meat knowledge articles, and wine-related content.
- Blog system
- Recipe content structure
- BBQ tips
- Meat knowledge articles
- Wine-related content
- Optimized metadata
- SEO-friendly architecture
Blog / content screenshot
Technology stack
- WordPress
- WooCommerce
- Custom Development
- Responsive Layouts
- Advanced Product Filtering
- Contact Forms
- Catering Forms
- WhatsApp Integration
- Google Maps Integration
- Google Reviews Integration
- Search Engine Optimization (SEO) Setup
The outcome
- Premium online presence matching product quality
- Clear separation between products, catering, and market activities
- Streamlined pickup ordering process
- Increased trust through customer reviews
- SEO-ready foundation for future growth
- Easier content and product management through WordPress CMS
- Scalable platform for new products and services
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View Case StudyMore than an online store.
Una Carne Por Favor needed more than a WooCommerce shop.
The project transformed a successful local food business into a premium digital experience that supports product sales, catering inquiries, and long-term growth while reflecting the quality, craftsmanship, and authenticity behind the brand.
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Trust built into the experience.
Dynamic review displays were integrated to make customer feedback visible across the website and create immediate trust.